Martine Rose and Napapijri are reuniting for a collaboration that rekindles one of the most exciting partnerships in contemporary fashion. After redefining the codes of streetwear between 2017 and 2019, the British designer and the Italian brand are reviving their collaboration for Fall/Winter 2025, reinterpreting their shared archives with a contemporary twist.

The collection is born from the encounter between Napapijri’s technical precision and Martine Rose’s bold approach, subverting, contaminating, and reinterpreting the brand’s classics with a contemporary twist. The first drop blends sportswear inspirations and preppy accents, including curly wool fleeces, essence terry sweatshirts with retro stripes, and AOP sponge towel polo shirts. Minimalist t-shirts, classic denim jeans, and premium gabardine hats complete the wardrobe.

The shots, shot by Alexandra Gordienko and styled by Tamara Rothstein, evoke iconic campaigns of the past, renewing their spirit with a clean, nostalgic aesthetic. “We’re proud to bring those pieces back to life: people still quote them to me today,” says Martine Rose. A return that exudes a sense of cult status and continuity.