Beautiful and tantalizing is the name, “The Lustful Flower.” That’s what the artwork marking the collaboration between the fashion brand MYTHS and the designer and artist Marcantonio is called. The partnership was unveiled in a world premiere at Pitti Immagine Uomo. The MYTHS stand in Florence thus becomes the stage for an installation that is an explosion of shapes and colors, a sensory experience crafted from polychromatic sculptures of flowers with soft tones that convey an aura of sensuality and vitality.

Known for his iconic works created for brands like Seletti and Queboo, Marcantonio transports the audience into a world of wonder and fascination. It almost feels like you can touch the petals, perceive their fragrance. But innovation doesn’t stop there. In addition to the sculptural works, Marcantonio and MYTHS have decided to bring to life an iconic piece from the brand’s archive characterized by unique embroidery: the floral theme subtly weaves into the fabric, emerging from the pocket with refinement.

The artwork, along with the personalized garment, will travel the world, becoming a roaming testament to the synergy between fashion and design. A world tour without geographic barriers, a symbol of unity, inspiration, and infinite possibilities. Ps. The clothing items will be available from September 2024 and will be distributed to selected boutiques.