There are encounters that don’t seem like collaborations, but rather true cultural alliances. The one between Dolce & Gabbana and Madonna began in the early 1990s and has since continued to speak the language of boldness, sensuality, and absolute freedom. A dialogue of bodies, images, and symbols, which found one of its most iconic expressions in the pop star’s tours—it’s impossible not to think of the Girlie Show—transforming clothes into manifestos of female empowerment.

Today, that partnership returns to center stage with the new The One campaign, shot by Mert Alas, celebrating twenty years of the maison’s most emblematic fragrance. Madonna takes center stage, accompanied by actor Alberto Guerra, in a nocturnal, cinematic tale, permeated by rain, tension, and desire. She leads the way, reversing roles, rewriting the rules of seduction.

Making everything even more powerful is the soundtrack: Madonna performs an unreleased version of Patty Pravo’s “La Bambola,” sung in Italian, transforming a classic of emancipation into a contemporary declaration of independence. The perfume arrives only at the end, like a natural seal. Because in this story, once again, she is The One.