A new chapter opens in the world of luxury and sport: Louis Vuitton becomes the official “style partner” of Real Madrid. The French maison has signed a multi-year collaboration with the most decorated football club in history, forging a union that celebrates excellence, innovation, and ambition. At its core is an exclusive formalwear collection designed by Pharrell Williams for the men’s and women’s football teams and the men’s basketball team. Blending functionality and sartorial savoir-faire, the pieces are crafted for official events and international travels.

The collection also includes a personalized luggage line — featuring the Horizon 55 trolley, the Keepall bag, and the Christopher backpack — all embossed with “RM” initials and detailed in the club’s signature colors. While the collection won’t be available for sale, selected Louis Vuitton icons will be purchasable and customizable in-store through the Mon Monogram service.

This partnership marks the Real Madrid’s entry into high fashion, while Louis Vuitton further asserts its role in the world of sport. It’s more than a collaboration — it’s the encounter of two global icons united by a shared drive for excellence.