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Louis Vuitton x Formula 1, Two Stories Studded with Success

Louis Vuitton enters the phantasmagorical universe of Formula 1. The partnership is made official by a ten-year agreement that places the Maison as the Official Partner of one of the most iconic events in sport. The agreement takes place on the occasion of the 75th anniversary of the sports competition: Louis Vuitton will have an active role in the most important stages of the season, becoming a point of reference for athletes and enthusiasts.

But what links the French maison to F1? A parallel search for innovation that allows these two great realities to push their limits a little further every day. The values ​​that unite them are in fact represented by the constant desire to promote life stories studded with successes. But not only that. The collaboration also represents the shared search for excellence at a time when fashion, culture, entertainment and sport are interconnected like never before.

The Vuitton brand will therefore be a constant presence in all the venues of the world championship, with trackside signage, an absolute first for the Maison in a sporting event. The Trophy Trunk will then be presented before the race and then on the podium to celebrate the winner in a fitting way. The appointment is set for March 14, the day the World Championship will officially start in Melbourne.

Louis Vuitton x Formula 1, Two Stories Studded with Success

Louis Vuitton enters the phantasmagorical universe of Formula 1. The partnership is made official by a ten-year agreement that places the Maison as the Official Partner of one of the most iconic events in sport. The agreement takes place on the occasion of the 75th anniversary of the sports competition: Louis Vuitton will have an active role in the most important stages of the season, becoming a point of reference for athletes and enthusiasts.

But what links the French maison to F1? A parallel search for innovation that allows these two great realities to push their limits a little further every day. The values ​​that unite them are in fact represented by the constant desire to promote life stories studded with successes. But not only that. The collaboration also represents the shared search for excellence at a time when fashion, culture, entertainment and sport are interconnected like never before.

The Vuitton brand will therefore be a constant presence in all the venues of the world championship, with trackside signage, an absolute first for the Maison in a sporting event. The Trophy Trunk will then be presented before the race and then on the podium to celebrate the winner in a fitting way. The appointment is set for March 14, the day the World Championship will officially start in Melbourne.