Here’s the latest genius idea from the equally genius Juergen Teller: get the actors from the cult series “The White Lotus” to pose for the new LOEWE campaign. What’s great about this idea is that we instinctively associate the campaign with the characters from the series, their personalities and their lifestyles, which gives it a special charm making it all the more appealing. Not to mention the good eye of the German creator, who brings the collection to life in this bucolic, lyrical shoot.