Limoncè, Italy’s most beloved limoncello, takes center stage as main sponsor of the Infiorata di Noto, the historic flower festival held in the baroque heart of Sicily from May 16 to 20. A majestic floral installation created by the local Maestri Infioratori will depict the brand’s logo in the historic center, celebrating Limoncè’s deep-rooted bond with the region and its star ingredient—the Sicilian lemon.

This year’s edition also marks the debut of Limoncè Aperitivo alla Siciliana, a lighter, zestier take on the classic aperitif made with 100% Sicilian Femminello lemons, known for their aromatic oils and juicy pulp. Designed to be enjoyed as a refreshing Limoncè Spritz—3 parts prosecco, 2 parts Limoncè Aperitivo, 1 part soda, and a slice of lemon—it offers a sun-kissed twist on the usual bitter pre-dinner drinks.

The festival also showcases the newly redesigned bottle of Limoncè Originale, inspired by the baroque columns of Sicilian architecture. With its exclusive mould and signature from founder Lionello Stock, it embodies the timeless art of Italian distilling—now with a fresh Sicilian soul.