GCDS founded by Giuliano Calza, continues its series of kawaii collaborations. For the fall-winter 2023 collection, the italian brand teams up with the very popular Hello Kitty, an imaginary character produced by Japanese company Sanrio. It is thus safe to say that the collection, essentially an encounter between Dracula’s world and a sweet cotton-candy vibe, is getting even more kawaii these days. The campaign image once again features supermodel Elsa Hosk as the face of the capsule, already shot in the fall-winter 2022/23 ad by Pierre-Ange. For the collaboration, the Swedish model wears a pink sweater from the new GCDS x Hello Kitty collection, and to celebrate the capsule, GCDS collaborated with florists in Milan, Rome, and Paris to create custom GCDS x Hello Kitty bouquets wrapped in the exclusive “The Daily GCDS.” The entire collection is already available in the brand’s boutiques and online.