Behind La DoubleJ lies in fact not a he, but a she : JJ Martin, an American who has lived in Milan for two decades. Formerly a journalist, she launched a brand in 2015 to celebrate the best printed designs. For its part, Orlebar Brown, launched in 2007 by a former photographer, is THE swimwear brand for men, especially since Daniel Craig’s legendary scene in James Bond where he gets out of the water. The result of this fruitful collaboration is a series of sublime floral prints which aren’t just for men, since some designs can work with a woman’s dress or swimsuit.