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Knees Up x Pitti 107: When Running Meets Style

Knees Up Running Space is the name of the project born from the collaboration between Pitti Uomo 107 and Knees Up, unveiled in Florence during the world’s most anticipated menswear event. It will take shape within the I Go Out section. But what exactly is it? A special space entirely dedicated to one of the most significant trends of recent years: the passion for running. Not just about running as a sport, but as an activity that brings people together, promotes an active lifestyle, and embraces a strong sense of style.
Knees Up is a multifunctional space born in London where fashion, running, and events converge. It’s both a physical and digital hub: a café, bar, and shop offering a curated selection of exciting, emerging brands. It’s the ideal spot for meetups, classes, talks, and fashion launches. In Florence, the space will showcase a selection of both emerging and established brands from around the world, featuring accessories and apparel that blend functionality, design, and style. In short, it’s a perfect platform to represent the latest evolution of running, now a true cultural movement.

Knees Up x Pitti 107: When Running Meets Style

Knees Up Running Space is the name of the project born from the collaboration between Pitti Uomo 107 and Knees Up, unveiled in Florence during the world’s most anticipated menswear event. It will take shape within the I Go Out section. But what exactly is it? A special space entirely dedicated to one of the most significant trends of recent years: the passion for running. Not just about running as a sport, but as an activity that brings people together, promotes an active lifestyle, and embraces a strong sense of style.
Knees Up is a multifunctional space born in London where fashion, running, and events converge. It’s both a physical and digital hub: a café, bar, and shop offering a curated selection of exciting, emerging brands. It’s the ideal spot for meetups, classes, talks, and fashion launches. In Florence, the space will showcase a selection of both emerging and established brands from around the world, featuring accessories and apparel that blend functionality, design, and style. In short, it’s a perfect platform to represent the latest evolution of running, now a true cultural movement.