Giorgio Armani and the American casual wear brand, Kith present The Archetype, a collection that draws inspiration from four male archetypes: the artist, the entertainer, the traveler and the entrepreneur. A capsule has been designed for each, characterized by different shapes and color palettes. The first, entitled The Artist, features none other than director Martin Scorsese. The second, called The Entertainer, stars actor and musician LaKeith Stanfield. The third campaign, The Traveller, stars star Pierce Brosnan, who embodies the archetype of the traveler. While the fourth and final campaign, The Entrepreneur, focuses on Kith’s founder, CEO and creative director, Ronnie Fieg. While this is Armani’s first collaboration, Kith boasts several other partnerships with high-end brands, including one with Moncler and one with Versace.

The collaboration, previewed during New York Fashion Week, will fly on September 12 to the Armani boutique on Sloane Street in London during London Fashion Week and then to Milan, on September 18, during Milan Fashion Week. The appointment this time will be at the Armani store in the Galleria Vittorio Emanuele II which will host a pop-up dedicated to the collaboration.