Ronnie Fieg, the founder of the online retail platform KTIH, is feeling a bit nostalgic. From his childhood memories, Fieg hasn’t forgotten the red BMW M3 his grandfather used to drive to pick him up from school. This model, also called ‘E30’ marks the beginning of a long tradition of Bavarian sports cars in the in the 80s and 90s. Seen in a few advertising campaigns, this car with a 80s look crossed over to cool culture in only three years time. In the light of the renewed interest for the model, Ronnie Fieg decided to dedicate an entire clothing line to this monument of the automobile industry – and to his teenage years. Sweats, jackets, beanies and scarves all bear the Motorsport colors, blue and red. Available at KITH, the collection adds a new desirability to the car that was already experiencing a momentum. This goes to show how the younger generation never ceases to look back on what was going on before the Internet…