The collaboration between Ruinart, the oldest Champagne House in the world, and JOALI Maldives, a resort in the Raa Atoll that has been the point of reference for immersive art since 2018, was born from a shared passion for art and sustainable luxury. At the heart of this partnership is Sophie Kitching, an Anglo-French artist famous for her works inspired by nature, who recently gave new life to Ruinart’s “second skin” packaging.
Completely recyclable, made from 100% natural wood fibers and inspired by the design of the Maison’s emblematic crayères in Reims, the coffret was transformed by the artist through motifs that recall the flora and fauna of the Maldives: native plants, elegant gray herons, lively corals and tropical fish, enriched with copper-zinc leaf details and bright colors. All declined in bright colors and natural materials, in full respect of the environment.
Ma non solo. L’opera d’arte Invisible Green Art XXX, 2024 di Sophie sarà inoltre esposta presso JOALI Maldives per i prossimi sei mesi, fino a giugno 2025. Trasportata da Reims, dove è parte degli archivi di Maison Ruinart, questo lavoro è stata realizzato grazie all’uso di una tonalità di verde, unica nel suo genere, inventata durante l’epoca georgiana in Inghilterra.
Insomma, un dialogo tra design, arte e sostenibilità che promette di lasciare il segno.