Jaeger-LeCoultre celebrates the Reverso watch in a new film starring ambassadors Anya Taylor-Joy and Nicholas Hoult. The film draws inspiration from the so-called “butterfly effect,”  a theory according to which even the smallest of changes – in nature – tends to create an unstoppable chain reaction. The new video campaign depicts nature in its two opposite forms, from drop to waterfall, thus depicting how the windblown seed blossoms to life in the quiet of a forest. In the campaign, Anya is wearing the Reverse Duetto Small which has two distinctive faces: a traditional one, and another one, shining with diamonds. Nicholas wears the Reverse Tribute Deface Calendar, an old-school design faithful to the legendary spirit of the original 1931 model, refined with more contemporary details. With on the first side, a classic calendar display, and on the other a modern one.