If you’re a fan of the White Lotus series, you’ll surely have recognized actor Jon Gries in the latest Jacquemus campaign. From this shade of yellow that the French fashion designer holds dear, the brand came up with a funny yet cool campaign. Specially created with social media in mind, its over-the-top feel fired up a young audience who now dream of buying Jacquemus items as soon as they’ve earned some money. At the opening of the store in Los Angeles, Gries made an appearance alongside Cole Sprouse and Daniel Roseberry. The clients were ecstatic!