Bronx-born rap queen Ice Spice puts her signature stamp on the all-new Mercedes-Benz CLA, blending molten chrome aesthetics with her iconic diamond “Princess of Rap” chain. The result? A custom artwork on wheels, unveiled at the reopening of the fully renovated Mercedes-Benz of Manhattan dealership.
As the debut face of the “Class of Creators” – a new series of artistic collaborations by Mercedes-Benz – Ice Spice perfectly embodies the campaign’s spirit of confidence and individuality. Her one-of-a-kind CLA is more than a car: it’s a self-portrait in motion.
The launch party brought together 350 guests for a night of “Stars, Sounds & Slices,” with live performances from the Hell’s Kitchen Broadway cast and high-energy beats from Brooklyn’s DJ LPX.
What’s next? Swedish designer Gustaf Westman takes the stage on May 22, followed by KidSuper on June 28. The road to creativity is just getting started – and it’s anything but ordinary.