It is in 2008 that Hublot wore its very first football cleats. At the time, the brand led by Jean Claude Biver was already successful but lacked awareness. While watching a match on television, like everyone else, JC Biver noticed the key moment when the players change. To announce the arrival of a player, and the departure of another, one of the referees holds up a large sign. But at that moment and while the moment is filmed, one thing comes to his mind: the panel is blank, free of any sponsor. A great opportunity that JC Biver will soon exploit as its gateway to the soccer industry. 14 years later, the much more powerful manufacture, acting as timekeeper for the competition, designed a dedicated connected watch. Guess who is now Hublot’s biggest ambassador? Kylian Mbappé! Yet another reason to bring the cup home…