The secret to breaking the Internet? A collaboration between two of the biggest luxury and sportswear brands today, all this on Christmas Eve… In a newly released collection, Gucci’s colorful prints and The North Face’s technical clothing meet and merge perfectly. The Italian powerhouse and the North-American leader of outdoor clothing prove their complementarity, which is highlighted by a series of images that show a new side to ‘glamping’. This collection represents everything that matters in fashion today: inclusivity, luxury, nature, technicality with the right amount of logomania. Plus, the two brands chose TikTok, the increasingly popular platform, to tease the collection since September. For those still wondering how to be successful today, this kind of launch is sure to appeal to the younger, connected audience.