Born on the West Coast of the United States, FRAME announced its very first menswear collaboration with The Society Archive, the vintage showroom known for its nostalgic vision of 1990’s and 2000’s styles. The result is a clever collection revisiting the usual American codes of style, such as stripes, washed-out oxford shirts and a rebellious preppy aesthetic. It’s a meeting of the vibrant, free-spirited American West Coast and the luxurious, hushed and codified Upper East Side of New York. This contrasting proposal, classic yet contemporary, relaxed yet refined, celebrates style as a form of storytelling. Marcus Allen, founder of The Society Archive, brings fifteen years of experience as a stylist and creative consultant to this partnership, and it shows.