The “Odd Couple” Angelo Flaccavento and Luca Stoppini sign the volume Iceberg 1974-2024 Rewind-Fast Forward published by La Nave di Teseo. This narrative, rich in suggestions, celebrates half a century of history of the brand founded in the mid-1970s to “explore the latest trends in streetwear fashion.” Designed as a scrapbook and divided by decades, the book tells the story of the brand in chronological order while paradoxically revealing its timelessness from the very early years. Throughout the reading, there are many digressions dedicated to the work of Jean Charles de Castelbajac and James Long, the two longest-serving creative directors of the fashion house. It was Castelbajac who invented Iceberg, starting from its name, leading the brand for 13 years and codifying a unique and unrepeatable identity.
Among the many treasures you can find while browsing through the pages of this coffee table book curated by Flaccavento and designed by Stoppini are the iconic advertising campaigns created by stars such as Oliviero Toscani, Steven Meisel, Peter Lindbergh, Glen Luchford, Patrick Demarchelier, and David Lachapelle. In short, Iceberg has been and continues to be a true crossroads of talents where industry, styling, and communication have always coexisted harmoniously. In fact, these are the driving elements of Italian prêt-à-porter.