Raise your hand if you don’t have the famous ‘clothes chair’ at home, that place where worn clothes accumulate, which are not dirty enough to be washed but not clean enough to go back into the closet. This ‘chair’ is a constant in our lives, a mix of convenience and disorder. Now, however, thanks to the ‘Wash Less’ project—a collaboration between Whirlpool, Natuzzi, and architect Fabio Novembre—this everyday item becomes a design piece.

The idea behind ‘Wash Less’ is revolutionary: to minimize washing in order to reduce environmental impact without ever sacrificing style. The new armchair-turned-clothes rack not only provides a practical solution for ‘not quite clean’ clothes but also becomes an icon of sustainability. This piece of furniture, inspired by the silhouette of a deer, invites us to rethink our daily habits, transforming a simple chair into a reminder to take care of the planet.

Fabio Novembre, known for his ability to blend aesthetics and function, has created a seating solution that perfectly fits modern spaces while delivering a powerful message: wash less to live better, reducing resource waste. ‘It’s a sort of daily reminder of sustainability, of our relationship with the natural world, and of our connection with the clothes we wear,’ the designer explains. ‘Wash Less’ becomes a mantra to confront every day before wasting unnecessary resources.’ In short, this armchair is not just a piece of furniture but a symbol of a new way of living—more mindful and aware.