KB Lee, founder of the brand Emotionally Unavailable, developed this concept while playing Scrabble with his niece and nephew. This game was obsolete for a while, but is now enjoying a revival thanks to new phone apps that are getting some love from a younger audience fond of intellectual challenges. From a visual standpoint, Scrabble undoubtedly has that vintage feeling that we love. Japanese brand Sacai is used to collaborations and believe these can only be successful when they’re based on true storytelling. Here, values like passing down knowledge, family or sharing. The rapper 24KGoldn is already a fan.