Important news in the field of charity. Versace has decided to donate 10% of the proceeds from the sale of each item in the Pride Collection 2024 to the Elton John AIDS Foundation. This generous decision by the Italian fashion brand will be valid from May 22, 2024, to January 31, 2025, and will celebrate Pride Month in the best possible way.

The capsule collection supporting the LGBTQ+ community blends the various nuances of the Progress Pride flag with the iconic Versace Barocco print. The result is a limited edition collection of ready-to-wear items and various accessories. Among the featured items are Barocco silk shirts and matching shorts with Progress Pride details, t-shirts, denim blousons with the unmistakable rainbow Versace logo and Barocco insert on the back, as well as a selection of swimwear, underwear, accessories, and jewelry.

The collection will be showcased by talents and personalities from the LGBTQ+ community, all of whom are featured in the launch campaign. It is now available in selected boutiques and, of course, on Versace.com. For more information, visit www.eltonjohnaidsfoundation.org.