GCDS has a new face. Supermodel Elsa Hosk is the star of the new advertising campaign dedicated to the fall-winter 2022/23 collection. This ad, shot by photographer Pierre-Ange Carlotti, is a continuation of the February 2022 fashion show. So what happens when whimsy meets scary? A cotton candy version of Dracula is born. Darkness lights up in radiant colors, drama becomes dazzling and textures seductive. Hentai-print skintight dresses are paired with the highly desired thigh-high latex Morso boots, while faux fur accessories and the Venom jumpsuit are tinged with pink. The brand also presents the new Comma Bag for the occasion, with its characteristic flared shape and asymmetrical curved flaps. A pop collection that leaves room for the courage to be afraid.