Gimel, a leader in the production and distribution of children’s clothing for nearly half a century, announces a joint venture with Elettra Lamborghini. The launch is set for Spring/Summer 2025, when the company will manage the development and distribution of the Mamatchy clothing line created by the singer and TV presenter. Mamatchy, whose name derives from the combination of “Mam,” mom, and “matchy,” coordinated, highlights the strength of a unique and special bond like that of a family through a series of coordinated looks. But what will the style be like? “Simple and essential,” says Elettra. “It will be suitable for everyone, embodying the playful and practical essence of the brand and respecting the unmistakable spirit and DNA of its founder.” This collaboration represents a perfect synergy between the world of children’s fashion, in which Gimel excels, and Lamborghini’s bold creative vision. One last note: the distribution of the license will be reserved for multi-brand retailers on an international scale, in addition to being available on a dedicated e-commerce channel.