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Ed Norton x BMW I4 M50: Treat yourself to a Kithed BMW!

The most diligent readers of Say What will remember that last year we were already talking about the links between Ronnie Fieg, the founder of Kith, and BMW. A streetwear collection had even been inspired by the M3 of the 80s. Now BMW has once again teamed up with the designer to present a very limited edition of the all-new i4 M50, complete with an electric retrofit on a BMW 1602 from 1972, in homage to the electric models used during the Munich Olympics. Yes, in 1972, BMW was already working on electric alternatives, while the first oil shock was raging. In a “green over tan” combo that is making a surprising comeback on Instagram, this 7-piece limited edition is a masterpiece of coolessl. And guess who was persuaded into participating in the photoshoot: Ed Norton!




 

Ed Norton x BMW I4 M50: Treat yourself to a Kithed BMW!

The most diligent readers of Say What will remember that last year we were already talking about the links between Ronnie Fieg, the founder of Kith, and BMW. A streetwear collection had even been inspired by the M3 of the 80s. Now BMW has once again teamed up with the designer to present a very limited edition of the all-new i4 M50, complete with an electric retrofit on a BMW 1602 from 1972, in homage to the electric models used during the Munich Olympics. Yes, in 1972, BMW was already working on electric alternatives, while the first oil shock was raging. In a “green over tan” combo that is making a surprising comeback on Instagram, this 7-piece limited edition is a masterpiece of coolessl. And guess who was persuaded into participating in the photoshoot: Ed Norton!