The Ligurian Riviera is a timeless summer classic, much like a mint popsicle or sunscreen. To celebrate the beach season, the iconic five-star Grand Hotel Alassio Beach & SPA Resort has chosen to showcase a new collaboration with the fashion brand Drumohr. Renowned for its tradition and quality in the clothing industry, the brand has decided to bring its unique style directly to the sands of the Grand Hotel. The resort’s beach will be branded with the famous “biscottino” pattern, an iconic symbol of the brand, transforming it into a theater of style. This union represents a perfect blend of hospitality excellence and fashion elegance.

“We are thrilled about this collaboration,” says Gianluca Borgna, General Manager of the Grand Hotel Alassio. “We are confident that our guests will appreciate the originality of this new offering. We look forward to welcoming you to our Drumohr-branded beach and providing you with unforgettable moments in a dreamlike setting.”

Save the date: July 13, the day this collaboration will be officially presented. For the occasion, the beach will be set up with tables in a charming atmosphere where guests can enjoy a buffet dinner amidst the gentle sound of waves at sunset. The cherry on top: live music and two spectacular cooking shows.