For their first seaside project, Dainelli Studio lands in Forte dei Marmi to redesign Le Boe del Forte, a historic beach club on the iconic Versilia coast. This marks a new milestone for the Tuscan studio: breathing fresh life into a beloved local landmark through contemporary, refined design while staying true to its original character.

The entire project was carried out in collaboration with local businesses, celebrating the value of “Made of Tuscany” and restoring relevance to a symbol of the coastline. The result is a seamless balance of understated elegance and nostalgic flair, evoking a carefree, stylish era etched into the collective memory of Versilia.

The visual language embraces an “easy chic” aesthetic — welcoming but never flashy, rich in identity and a strong sense of place. The space unfolds as a fluid sequence of lounge, restaurant, and umbrella zones, designed for effortless enjoyment and discreet sophistication. From layout to materials, every detail reflects a vision of thoughtful, timeless hospitality. Le Boe del Forte becomes a world unto itself, where tradition meets the future with the lightness and grace that define Forte dei Marmi