The rumors have become a reality. The highly anticipated collaboration between Supreme and Corteiz was officially confirmed yesterday. The news was teased through billboards on the streets of London with the tagline “Supreme Rules the World”. On one side, there’s Corteiz, a brand born in the British capital in 2017, known for selling limited edition products through a highly secure website (accessible only through login) and for its iconic collaborations with international artists and musicians. On the other side is Supreme, a constantly evolving brand always on the lookout for new ideas and inspiration. For industry insiders, this could be one of the most significant partnerships of the season — the only one capable of revitalizing the streetwear scene, a sector that, despite some uncertainty, still demonstrates a strong appeal. However, getting hold of the items in the collection won’t be easy. Hoodies and t-shirts will be available on supreme.com and at a Corteiz-branded pop-up store set up in a secret location in London with the motto “First come. First served”. By Germano D’Acquisto