The most perceptive may remember the Hotel Bienvenue, the first collaboration between Adrien Gloaguen’s Groupe Touriste and interior designer Chloé Nègre. A great success that could only call for another, the duo is signing a new establishment, this time on the left bank, a stone’s throw from the Eiffel Tower. With its 38 rooms with a French vintage spirit, rightfully keeping its distance from international decoration trends but sure to welcome Aubusson tapestries, antique objects and Diptyque cosmetics, the French Charm is not ready to die out.