Campari is back at the Venice Film Festival, strengthening a bond with the big screen that has lasted over eight years. For the 2025 edition, the Milanese brand confirms its leading role on the Lido, transforming the Terrazza Biennale into a true meeting point for international stars, young talents, and film enthusiasts. At the heart of Campari’s participation is the Campari Lounge, an elegant and vibrant space overlooking the Palazzo del Casinò, where tradition and modernity meet through iconic cocktails and exclusive creations from the renowned Camparino in Galleria.

At the same time, the brand is also renewing the “Campari Passion for Film Award,” established in collaboration with the Artistic Direction of the Biennale Cinema, and dedicated to professionals who embody creative courage, boldness and vision. More than a marketing campaign, the brand is celebrating the film industry, confirming its role as a bridge between the Italian aperitivo tradition and the dynamism of international cinema. A perfect marriage of style, elegance, and passion for stories told on the big screen (photos: Niccolò Campita).