Breitling and the National Football League have launched a multi-year global partnership, bringing the renowned luxury watch brand into the heart of American football. For the first time, the NFL is collaborating with a high-end watch brand, with Breitling becoming the official timepiece partner of the league worldwide. The collaboration is realized through two exclusive collections, the Chronomat Automatic GMT and the Endurance Pro, with models dedicated to each of the NFL’s 32 teams.

“This partnership opens new opportunities and strengthens our brand value,” says Renie Anderson, Executive VP of the NFL. Breitling, which had previously collaborated with the Baltimore Ravens in the 1990s, brings its expertise in precision and performance to fans, offering watches that combine functionality and design, built to last and to be passed down. Georges Kern, CEO of Breitling, emphasizes how the NFL represents moments to share and traditions to build—values reflected in the watches of this collection.

Kyle Smith, NFL fashion editor, adds that the Team Editions allow fans to wear their team’s identity with pride, blending sport, style, and passion into an exclusive and timeless timepiece. This collaboration celebrates not only precision and performance but also the shared passion between watch enthusiasts and football fans alike.