This is a dream campaign, set to charm not only fashion lovers but also dog lovers. After the opening of his new shop in the ski resort of Courchevel and his ultra-effective viral clips, the French designer is proving that he can seize the zeitgeist as a hound dog. And while man’s best friend has become the new Instagram sweetheart, it is above all the way it plays down fashion and brings a dose of unconventionality that is perfectly in tune with the Jacquemus spirit. Now it’s up to Blackpink’s Jennie to add an international touch.