When one of the best art directors steps onto skis, it send the competition sliding away. Yorgo Tloupas, as comfortable with photoshop as he is on a snowboard, has revolutionized the design of an iconic sport by creating the identity of the Black Crows brand, founded by 3 former French pros in 2006. More than a simple brand, Black Crows also sees itself as a collaborative platform, called Black Mail, where the best snowboard photographers come to expose the most artistic shots. Part digital art gallery, part online shop, Black Crows blurs the tracks and traces its own.