130 years and counting, whether it’s the British royal family or the Japanese avant-garde, everyone has an image in their head of the Barbour rainwear and its unmistakable dark, amber hues. Under the leadership of the talented Ian Bergin, and internationally renowned for its oiled cotton hunting jackets, the British brand has been enjoying quite an unexpected comeback these recent years. Thanks to a reinvention initially driven by the second market, the “dad’s core” trend, and relevant collaborations with cutting-edge brands, Barbour bears with dignity the colours of their tradition. What is more, the brand has cleverly seized the platform offered by the Pitti Uomo trade fair to organise a discussion with Hypebeast on its stand, where they discussed new interpretations and possible areas of exploration for a brand that is stronger than ever.