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Audi Unveils the Activesphere Concept in Cortina d’Ampezzo

Audi is looking to the future, and the unveiling of this versatile, hyper-tech crossover is living proof of that. The chosen stage for the presentation was Cortina d’Ampezzo. And it makes sense because, based on shared values like respect for nature, openness to an exclusive lifestyle and progress, the four-ring brand has been a partner of the famous ski area since 2017.  During a snowy weekend in the Dolomites, guests gathered to celebrate the arrival of this fourth member of the sphere family. Among them, we encountered FISI snowboarders Michela Moioli and Omar Visintin and skiing legend Kristian Ghedina. Also present were the Mayor of Cortina Gianluca Lorenzi, Fabrizio Longo, Director of Audi Italy, and mountaineer Hervè Barmasse. The Audi activesphere concept, conceived and designed at the Audi Design Studio in Malibu, prefigures the vision of a coupé that combines elegance and versatility, and it is designed for customers with a dynamic lifestyle. This new concept is equipped with an electric motor with high autonomy and Level 4 autonomous driving. The main characteristic? its extreme eclecticism: the car can be used in the more dynamic and typical form of a crossover coupé, or it can be exploited to the full in the off-road capabilities of a true 4×4 and, thanks to the bodywork and its powerful features.

Audi Unveils the Activesphere Concept in Cortina d’Ampezzo

Audi is looking to the future, and the unveiling of this versatile, hyper-tech crossover is living proof of that. The chosen stage for the presentation was Cortina d’Ampezzo. And it makes sense because, based on shared values like respect for nature, openness to an exclusive lifestyle and progress, the four-ring brand has been a partner of the famous ski area since 2017.  During a snowy weekend in the Dolomites, guests gathered to celebrate the arrival of this fourth member of the sphere family. Among them, we encountered FISI snowboarders Michela Moioli and Omar Visintin and skiing legend Kristian Ghedina. Also present were the Mayor of Cortina Gianluca Lorenzi, Fabrizio Longo, Director of Audi Italy, and mountaineer Hervè Barmasse. The Audi activesphere concept, conceived and designed at the Audi Design Studio in Malibu, prefigures the vision of a coupé that combines elegance and versatility, and it is designed for customers with a dynamic lifestyle. This new concept is equipped with an electric motor with high autonomy and Level 4 autonomous driving. The main characteristic? its extreme eclecticism: the car can be used in the more dynamic and typical form of a crossover coupé, or it can be exploited to the full in the off-road capabilities of a true 4×4 and, thanks to the bodywork and its powerful features.