Milan and Dubai become the two control rooms of a project that didn’t emerge from nowhere, but consolidates a proven history: from the iconic Armani Hotel Dubai in the Burj Khalifa to the hotel on Via Manzoni in Milan, up to the upcoming debut at Diriyah Gate in Riyadh. These hotels have redefined the idea of ​​designer hospitality as a total experience: architecture, interiors, service, and atmosphere, held together by a rigorous and recognizable grammar.

The innovation lies in the dual track envisioned together with Giorgio Armani: on the one hand, “classic” luxury Armani Hotels; on the other, a more fluid and contemporary high-end lifestyle model, designed for new generations of travelers and emerging markets. Not a lowering of tone, but a change of pace.

At its core, a shared vision remains: luxury as the quality of time and space, rather than ostentation. Armani oversees every detail, while Symphony Global brings real estate vision and strategic solidity. The result is a collaboration that speaks to the future without chasing it, faithful to a self-explanatory idea of ​​elegance.