Adidas Originals has chosen Ariete as the face of the new SL 72 campaign. The reason is simple: who better than her to embody the essence of Generation Z? The indie-pop singer, with her ability to connect with people through music, perfectly represents this generation, which has always been accustomed to not following trends, but creating them. Just like the SL 72, a true point of reference for generations of sports champions and fashion enthusiasts.

Originally designed to enhance athletic performance, this shoe has evolved over time, much like a fine wine. It has gradually transformed from a simple sports shoe into a distinctive style element in today’s fashion scene, thanks to its refined design and decidedly elegant lines. Today, the SL 72 is like a pop star, successfully representing the essence of a generation that has always lived in the name of freedom and innovation.

“I believe it’s important to always try to be myself in music, in communication, and in everyday challenges,” said Ariete during the official presentation of the campaign, “just as adidas Originals has always done through its projects and creations.”