Ana de Armas returns to illuminate the world of Louis Vuitton, this time as the face and soul of the new campaign dedicated to the Virtuosity High Jewelry Collection. It’s a well-established partnership between the Cuban actress and the French Maison, now reaching new expressive heights by blending charisma and savoir-faire in a visually rich narrative.

Shot by photographer Sølve Sundsbø, the campaign celebrates the core values of the House: precision, craftsmanship, and creativity. But it’s Ana de Armas who becomes the perfect bridge between Louis Vuitton’s dreamlike imagery and the sculptural power of the 110 one-of-a-kind pieces in the collection. Twelve themes are unveiled across two distinct universes: The World of Mastery and The World of Creativity. A journey that transforms beauty into a gesture of discovery, where each jewel tells a story of excellence and vision.

The Virtuosity campaign will debut on the Maison’s digital platforms on June 5th, followed by print advertising starting June 22nd. With her intense elegance and magnetic presence, Ana de Armas once again embodies the spirit of Louis Vuitton: one of daring, creation, and enchantment.