Gucci may not be the first brand to stage seamstresses in their campaigns, but with Alessandro Michele’s new advertising images there’s a notable difference. These one-time, real models taken out of their ateliers or PR offices are featured in the campaign, but so is every other person involved in making Gucci a success, i.e the technicians. So, what does this campaign mean? Simply that behind the pricey products, there are teams of real people that create their stories. In the images, these ‘background people’ are purposely not dressed in the latest collection (or in Gucci at all). In that sense, the campaign conveys a message of inclusion and cleverly shows the multiple faces that, all together, create the Gucci identity.