Adidas Originals presents the new global campaign with the iconic SL 72 sneaker at the center, returning to the center of the Adidas Originals universe, which for the occasion presents a new campaign led by top model Bella Hadid and populated by numerous giants from the world of sport and contemporary culture such as the footballer Jules Koundé, the polymorphous creative A$AP Nast, the musician Melissa Bon and the model Sabrina Lan. The graphic signature of the project is by Kenny Germé, he is the one who took the protagonist faces that celebrated the new SL 72. In addition to the shots, a short film was also made, directed by Thomas Lachambre, which narrates the phenomenon of exponential growth of the Originals who wore and made the SL 72 their own: from the first Original face up to the 1000 Originals who wear it today. At the beating heart of the entire project there is always a recurring visual element: the bouquet, a symbolic object that is given to the athletes who go up on the podium, a reference to sport, to the Olympics but also a strong link with the new five SL 72 colors , a real Must Have for next season.