Bape or A Bathing Ape is a Japanese fashion brand founded in 1993. While the logo and core theme are inspired by the first Planet of the Apes films, the brand’s name is derived from a Japanese expression meaning ‘to take it easy’. Bape became increasingly popular in the early 2000s, when celebrities like Pharell Williams and Kayne West started to be spotted sporting its designs. Each model is produced in limited quantities to ensure exclusivity. Blending Hip Hop culture and luxury, Bape has created a distinctive ‘streetwear chic’ style. Their latest collaboration with the NFL is no exception, and should be a big hit!