Frequently spotted in the most coveted front rows, the face of Bottega Veneta and Gucci campaigns, and Rihanna’s lucky plus-one, A$AP Rocky is joining Ray-Ban as Creative Director. Thanks to his new role, which marks a new kind of creative leadership for the brand, A$AP Rocky will oversee Ray-Ban Studios, an entity created in 2016 with the aim of nurturing collaborations with entities from the art and music scenes. His mission is clear: to imagine new designs inspired by his signature style while paying tribute to the brand’s heritage. His first proposal as Creative Director is The Blacked Out Collection, a new take on the Mega Icons. These Wayfarer Puffers should be blooming all summer long on the faces of the sharpest among us.