If balaclavas are back in style, it’s without a doubt because of him. But let’s go back in time. In May 2023, a brand-new partnership between Puma and F1 caused quite a stir. But when you think about it, it’s actually a logical step for the brand, since it has been producing fireproof racing suits and other special equipment for drivers since the 1980s. As a result of this new partnership, from 2024 onwards, the sporting goods brand has imagined clothing, footwear and even accessories, proudly bearing the colours of motorsport teams. Of course, Puma is already partnered with several of them, including Mercedes AMG Petronas F1, Scuderia Ferrari and the Alfa Romeo F1 Team. They even enlisted the services of A$AP Rocky as artistic director, whose car culture knows no bounds. A first drop of 10 pieces was just released, matching with the rapper’s usual visual universe. And we think it’s very cool.