For the French public, “A MA MANIERE” is the title of a song by Dalida. For our transatlantic friends, however, it is above all a physical and digital concept store that is exponentially growing in collaborations. Following New Balance, it’s Nike’s turn to be interpreted, “à ma manière” (“my way” in English). Preserving a certain form of purity, this Air Force has been executed in a sober black-and-white colour palette. Presented through ingenious photo shoots and creative videos, these drops are fuelling the popularity of this iconic model.