Lucien Pagès is a French publicist and the founder of Lucien Pagès Communication, a prominent PR agency in the luxury fashion industry. Hailing from the Cévennes region of France, Pagès’ career journey has been closely intertwined with the success of the designers he represents. After graduating from the Chambre Syndicale de la Couture Parisienne (now the French Fashion Institute), Pagès embarked on his career. He worked with esteemed fashion houses like Dior and Saint Laurent, delivering comprehensive communication strategies that encompass everything from reviews and celebrity placements to social media and viral moments. He then transitioned into image and artistic direction, assisting the renowned Marc Ascoli before establishing his own PR agency in 2006. Lucien Pagès Communication has since grown to represent over 50 leading brands, including Loewe, Lemaire, Sacai, Paco Rabanne, and Saint Laurent. Pagès’ unique flair for fashion and emerging designers has made him an influential figure in the industry, helping to propel the careers of talents like Jonathan Anderson, Chitose Abe, and Simon Porte-Jacquemus.
