Eva Jospin
Promenade(s) en Champagne by Eva Jospin
‘The carte blanche principle is very interesting for artists because the project will travel to all the big contemporary art fairs around the world for a year’
Following international artists such as Vik Muniz, David Shrigley and Jeppe Hein, Eva Jospin is the latest artist to be given carte blanche by Ruinart.
Inspired by the champagne region and Ruinart’s vineyards, Jospin has created a meandering exhibition, ‘Promenade(s), with sculptures incredibly made from cardboard. Held at the Carreau du Temple in Paris, it runs until 12 March 2023. Jospin is an alchemist in how she deftly transforms the modest material of cardboard into densely stratified sculptures. In her hands, cardboard is elevated into artworks and metamorphosed into loose evocations of geological terrain and Ruinart’s labyrinthine chalk cellars, Italian architecture and grottoes.
Also on view are embroideries of forests, drawings, undulating wall sculptures and videos about her research trips to Ruinart. Jospin has also made a limited edition box for Ruinart’s Jeroboam of Blanc de Blancs. Born in 1975, Jospin – the daughter of the former Prime Minister Lionel Jospin – studied at the Ecole Nationale Supérieure des Beaux-Arts. She has previously exhibited in the Cour Carrée of the Musée du Louvre, where she presented an architectural work with a forest carved from cardboard, and at the Musée de la Chasse et de la Nature.
Jospin has also collaborated with the house of Dior. Dior’s creative director, Maria Grazia Chiuri, invited her to create a poetic installation for Dior’s autumn-winter 2021-2022 haute couture show at the Musée Rodin in Paris. Titled ‘Silk Room’, it was like an enchanted forest with walls covered by exquisite embroidered work capturing different seasons. The two paired up a second time when Chiuri gave Jospin carte blanche to envision a baroque grotto in layered cardboard, ‘Nymphées’, for the spring/summer 2023 ready-to-wear collection in the Tuileries Garden last September.
Why did you accept the carte blanche from Ruinart?
It’s a fantastic project and a collaboration with a champagne house that I love. Ruinart has been supporting artists for a long time, not just with the carte blanche but in its domain. The carte blanche principle is very interesting for artists because the project will travel to all the big contemporary art fairs around the world for a year where collectors and art lovers will discover the works. So I worked on the idea that there’ll always be recompositions of which artworks will be shown together according to the fair.
How did you research the territory of Ruinart’s vineyards and its chalk cellars?
I went to Ruinart during three or four times at different periods so I was able to observe all the cycles in the vineyards and the wine-making process. I found that there were invisible threads between the vineyards, the roots and the underground chalk cellars. I wanted to work on the idea of the secret links between what’s above and below and on the cathedral at Reims, a symbol of French history.
What was your starting point for the exhibition?
I started with the drawing ‘Carmontelle’ [a rolled drawing held between two cylinders that is a tribute to the eighteenth-century origins of Ruinart]. I wanted to express the idea of metamorphosis and how something simple like grapes becomes a bottle of Ruinart through a long transformative process. Then there’s the forest in bas-relief, embroideries, what I call the ‘chefs d’oeuvre’ sculptures in cardboard with architecture in between the grottoes, and undulating drawings resembling a map but that could also be like a view from up high. The gothic arch [in the main room] is like the beating heart of the exhibition, like a star, that branches out to other artworks. The large installation is a work that belongs to me and that I showed for the first time in Italy.
Why did you choose cardboard as your material of predilection ?
At the beginning, I really wanted to change the dimension of my work and I didn’t yet have nice projects like Ruinart or the means to realise artworks in other dimensions. I wanted to use cardboard because it’s a material that’s widely available everywhere that I could find in the street. I started picking up enormous quantities and working on them like forests. There’s the idea of something becoming full circle – how [wood from] the forest becomes paper and then recycled paper is made into cardboard. It isn’t the most beautiful paper but I find it wonderful. I started developing a whole vocabulary of gestures and ways of working, thinking about how to represent something through inventing forms. My work is an exercise in abstraction; it’s figurative but never realistic. One has the feeling of recognising things but if one looks closely it’s never real plants or things that exist. It’s a recomposition through artifice.
How much research into forms of architecture do you carry out ?
On some projects which I can’t realise straight away, reading around a subject enables me to dream about it whilst waiting to do it. For example, when I wanted to make ‘Panorama’ [an installation in the Cour Carrée courtyard of the Louvre], I did a lot of reading which enabled me to be patient before being able to make it. And the embroidery project that I made for the house of Dior was something that I’d wanted to make for four years before it happened. I’d like to make a garden so I’m making lots of drawings of architectural follies. I think that I’ll also make a specific project about festive architecture – a catwalk show is a bit like festive architecture today – but I’ll have to see where and how I can do it. Things stay in my mind for a long time – like all the projects about grottoes that I couldn’t make immediately because I had to delve into other things first.
What are your thoughts on the relationship between fashion and luxury houses and artists today?
My collaborations are always with houses that have a very strong link with contemporary art. The creative director of Dior, Maria Grazia Chiuri, is a collector and she always calls upon a woman artist to make the scenography for one of her fashion shows. One could criticise this transversality but it’s a way of diffusing the new interest in contemporary art which is very strong today, which wasn’t the case 20 years ago. Artists were like stars in the 1950s; everybody recognised Picasso in the street. But today artists aren’t part of mass culture so [these collaborations] create more meeting points. It’s the variety of things that interests me, from these sorts of collaborations to museum shows.
Interview by Anna Sansom
Photos : Mathieu Bonnevie / Joseph Jabbour / Flavien Prioreau / Tomy Do / Jean Picon
Promenade(s) en Champagne, Carreau du Temple (10-12 mars 2023)
https://www.ruinart.com/fr-e/experiences/carte-blanche-2023