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03.11.2022 #art

Luigi Fassi

Artissima turns Turin into the capital of contemporary art

“Transformative Experience revolutionizes our life. A bit like Art”

He is considered as a globe-trotter curator. Because before joining the direction of Artissima, the contemporary art fair to be held in Turin from November 4 to 6, Luigi Fassi traveled around the world. A life in constant motion from New York to Helsinki, from Tel Aviv to Graz, from Dubai to Marseille. The last assignment before being chosen by the board of directors of the Torino Musei Foundation at the helm of the Turin fair, was at Man museum of Nuoro, in Sardinia. Today, after so much wandering, Fassi is finally back home, in Turin, where he was born 44 years ago. For the 2022 edition he has chosen the title of Transformative Experience. We met Fassi a few hours before the inauguration to find out why.
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What exactly is a Transformative Experience?
It is a concept developed by the American philosopher L. A. Paul. Paul teaches us that “personally transformative experiences” are those that mark crossroads in our life, those destined to make our personality and our values evolve. These are experiences that cannot be replaced by anything and cannot be anticipated rationally. We must accept, Paul explains, that these experiences open up to the dimension of the unknown. For this reason we invited the philosopher to speak to Artissima in the belief that art is a transformative experience and that those who live it are already a regular visitor to the unknown
What is different about this fair compared to all the others?
Artissima is an independent fair, not linked to industrial exhibition groups or global networks. It has the privilege of investing all its energy in discovery, in global scouting for young galleries and young artists. Collectors who come here know they will find galleries and artists who are not yet on their agenda. It is our true strategic line. But not only. Artissima is also a fair that addresses curators and institutions directly to offer updates, exchanges and cross-relations. Over the years, the fair has learned to feed collections of museums and institutions, starting with those of its own territory, such as the Museum of Contemporary Art of the Castello di Rivoli and of the GAM, the Museum of Modern and Contemporary Art of Turin.
You were director of the MAN museum of Nuoro for 5 years. What are the main differences between curating an exhibition and curating a fair?
A fair has faster times than art galleries and museums. It offers the public a constantly moving scenario where perceptions, values and meanings are entrusted to a few days where the sense of a productive frenzy prevails. At the same time, the curator of a fair can bring sensitivity towards the work of galleries and artists, helping to build more solid content with them.
Who is the typical collector who will come to the Oval?
He is a collector who does not follow word of mouth but wants to discover everything by himself. He does not have a speculative attitude but is open to betting and sharing.
Could you sum up Artissima in just three words?
Turin, Italy, World.
How has the relationship between art and the city of Turin changed in recent years?
The relationship has grown on several levels: from the construction of large collections of Italian and international art in the public and private spheres to the growth of young artists. The city has developed an operational porosity that produces a virtuous and continuous exchange between Artissima, the city’s institutions and galleries and public art projects such as the Luci d’artista. This is how a territorial brand has established itself that today has transformed our city into a place where contemporary art is a genius loci, an intelligence at the service of the community and at the same time a vehicle for building a global relational network. My hope is that Turin can strengthen its ability to attract artists.
For Miuccia Prada, the best way to experience a work of art is to experience it quickly. “What matters is the first impression”. Do you agree?
I answer you quoting the American critic Clement Greenberg. He said that the absence of rules to define the difference between what is art and what is not constitutes one of the most fascinating aspects of art, as you have to discover its quality criteria for yourself. Art thus becomes a fact of intuition and individual experience. A way of saying that everyone can recognize the value of a work through its ability to connect with our life and our emotions.
Speaking of connections. What do you think about NFTs in art?
I’m in an observation phase. I want to understand if it will become a true artistic medium. Last year Artissima inaugurated the Beyond Production project where the relationship between art and NFT was explored. This year Beyond Production will address the theme of the metaverse.
Contraindications for the entry of the metaverse into art?
The artists will decide everything. They will decide if this new world will become organic to their work by opening up new scenarios of creation and imagination.
Does art always have to be ethical?
Art doesn’t need any justification. Art has a duty to afford anything.
What would you be willing to take to the streets to protest?
To support every instance that serves to defend and increase personal freedoms in the political, personal and economic spheres.
With which artist, dead or alive, would you like to go out for dinner?
Martin Kippenberger, an artist who was able to combine the flavor of defeat with that of irony. He also lived in Italy and tried to connect the world through the project of an underground metro system of which he left us some enigmatic entrance stations.
The masterpiece that moves you the most?
Tolstoj’s War and Peace. The splendor of Natasha, Andrej, Pierre …
Any advice for the younger ones?
Do not escape the fatigue of continuous study and never be satisfied with yourself and your work.
What image do you have on your desktop?
Right now I have a cover of Der grüne Henrich, by Gottfried Keller, one of the great European coming-of-age novels. It is the story of the unsolved confrontation between art and society.
Your house is burning, you can save just one thing….
I wouldn’t save anything, life always starts tomorrow.

Interview : Germano D’Acquisto

Photos : Ludovica Arcero

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