With Aston Martin by Hackett, English elegance cannot be invented
It is not often that one can see, in the middle of Paris, vintage cars like those of Aston Martin. It is the small pleasure for the eyes which the guests of the house Hackett could enjoy while arriving in front of the shop of 37 Boulevard des Capucines. One of the car manufacturer’s iconic models, the 1963 DB5, was waiting for them in front of the windows. Hackett, a British company that is no longer being presented, is partnering for the second time with the mythical car manufacturer Aston Martin around a capsule collection inspired by its emblematic designs. Jeremy Hackett, founder of the brand, and Mark Reichman, Creative Director of Aston Martin, invited their friends to discover this elegant sportswear collection inspired in particular by the AM37 powerboat (presented in miniature in the boutique) and come and share a moment in the purest British style. Welcomed at the entrance by a jazz concert, the guests, from Jalil Lespert to a Baptist Giabiconi pulled four pins, let themselves be guided by a so British atmosphere on the two floors of the boutique, Chesterfield sofas and barbershop lounge in support. All the elements were gathered for an evening placed under the sign of the English elegance.
