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20.09.2024 Museo della Scienza, Milan #fashion

Vivetta’s romantic and dreamy dimension

All cloisters are somehow magical. This is probably what prompted Vivetta to choose the one at the Science Museum as the setting for the spring summer 2025 show. As a matter of fact we refer to a delicate, romantic and dreamy collection, with those surrealist details that are the designer’s hallmark. Thus, the contemporary Alice in Wonderland like girls and boys on the catwalk take us into a world where flowers, lace, bows and crystals dominate. Pillows are the common thread of the collection, small in size and decorated with ruffles, to be carried under the arm like a clutch bag, or in the form of a top, with the writing Sweet Dreams printed on it. The floral patterns, the absolute protagonists, are borrowed from tapestries or English porcelain, thus giving an intimate feel to the collection. The domestic dimension is emphasized by the chiffon and lace details, which recall lingerie and homewear. The accessories enrich the collection with extreme character, from footwear, leather or denim clogs decorated with huge bows, to the pearl belts with cameo clasps, without forgetting the precious bags and jewels in collaboration with Rosantica.

Text: Giuliano Deidda

Photos: Elisa Trento

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